If you're investing in internet marketing, Rule #1 is: Keep Your Website On.
For the third time this year, I have had a client let their website expire and the site go dark.
The Three Parts of the First Rule of Internet Marketing:
1. Print, then save in a file, all of the receipts from your domain registration service, your hosting company and your web designer. Include all of your passwords for the various accounts.
2. Put your anniversary dates into your planner so you’ll know when things are about to expire.
3. Keep your hosting company, web designer and domain registration service accounts up to date. In particular make sure each has your active email, one that isn't tied to your domain name (if it expires, your email will, too).
4. Don't ignore emails from any of the above. In fact, your webmaster would love to get a forward from you asking “Is this important?” rather than go through the process of trying to get your site back up after the files have be removed.
Lets give a little link love to my custom kitchen designs client: Top Shelf Interiors.
An added note. Unless you hired a large established agency to build your website, don't count on them being there next year...or even next month. When your site goes live, get a full copy of the site files in CD or DVD to put into the file folder with the account information. It's good insurance in case your designer or your hosting company goes away.
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