No all of us have a retail driven business, but the end of the year is also the end of the budget year for a large number of companies and even in these tight spending times, the use-it-or-lose-it madness of budgeting can still make for a great end of the year.
Have you ever hired or worked with a consultant?
I’ve had the good fortune to be involved with and work for a couple of consultants in a couple of fields over the years.
Most consultants make their living by learning about several different industries and then taking the good ideas from one and transforming it for another. It’s a proven idea; all you do is introduce it to someone who has never seen it. You become the hero and get hired again and again.
But I had another consultant tell me the secret of being a great consultant. No cross-industry pollination is needed.
You go into a business and interview all the key players. As you’re interviewing them you ask, “What do you think needs to be done to get your business rocking?”
In the final report, you list these in some order of precedence and you put a price on getting each of them done. Then you help them keep on track.
So save yourself $10,000 this week.
Make a list of the Top 10 things your business needs. Then pick one and do it. That’s it. No out-of-town consultant needed. You already know what your business needs. Do it.
Your Holiday Season will thank you.
If your needs fall under the banner of Marketing and Advertising, give me a call. It never hurts to get a fresh pair of eyes on your plans (and I won't charge you $10,000 for a consultation).
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