I was at a business networking meeting today and the question was asked of each of the members, "What kind of marketing do you do?" Obviously, most of them used "networking" or "referrals" as their primary method of gaining new customers. Not much of a surprise there, since it was a networking group.
I brought up Local Internet Marketing, since it is the perfect expansion tool for a business that lives on referrals.
The goal is simply to get your customers to go the next step beyond referrals and write a quick review of your business online.
But there is something you need to do first.
Before you can really implement the Reviews Strategy of Local Internet Marketing, you need to claim your listings at each of the search engine's local advertising centers.
Go to
Follow the directions to find your business and claim it.
MOST IMPORTANT: You can't rank highly unless you claim your listings.
VERY IMPORTANT: Fill out every part of the form. For every part of the form you fill out you get points. The more points, the higher you rank.
Yes, Google really wants you to have 10 pictures on your profile. Everybody has or can get 10 pictures that relate to their business. Putting up a full set of 10 pictures is worth almost half the possible points for claiming your listing. A video might be a little tougher, but if you've got one,you'll be ahead of the competition in this area. If you don't have one, put it on your list of things to invest your marketing dollars in.
It should go without saying that you also need to sprinkle your keywords into the listings.
As Woody Allen said, "Eighty percent of success is just showing up." That goes for Local Internet Marketing, too.
Next: The Review Strategy itself.
Lynn McColley, in his typically humble way named his business McColley Marketing Media. McColley Marketing Media does Small Business Web Site Design, Local Internet Marketing, and Email Marketing Blasts for small businesses in Arizona and all over the country. Contact Lynn at 480-704-4286.
I brought up Local Internet Marketing, since it is the perfect expansion tool for a business that lives on referrals.
The goal is simply to get your customers to go the next step beyond referrals and write a quick review of your business online.
But there is something you need to do first.
Before you can really implement the Reviews Strategy of Local Internet Marketing, you need to claim your listings at each of the search engine's local advertising centers.
Go to
Follow the directions to find your business and claim it.
MOST IMPORTANT: You can't rank highly unless you claim your listings.
VERY IMPORTANT: Fill out every part of the form. For every part of the form you fill out you get points. The more points, the higher you rank.
Yes, Google really wants you to have 10 pictures on your profile. Everybody has or can get 10 pictures that relate to their business. Putting up a full set of 10 pictures is worth almost half the possible points for claiming your listing. A video might be a little tougher, but if you've got one,you'll be ahead of the competition in this area. If you don't have one, put it on your list of things to invest your marketing dollars in.
It should go without saying that you also need to sprinkle your keywords into the listings.
As Woody Allen said, "Eighty percent of success is just showing up." That goes for Local Internet Marketing, too.
Next: The Review Strategy itself.
Lynn McColley, in his typically humble way named his business McColley Marketing Media. McColley Marketing Media does Small Business Web Site Design, Local Internet Marketing, and Email Marketing Blasts for small businesses in Arizona and all over the country. Contact Lynn at 480-704-4286.
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