Search Engine Land has an interesting article today "Google: Bing is Cheating."
It seems that Bing has been copying search results from Google and using them to come up with their results.
Kinda like "those kids" did back in middle school.
The short take. Google discovered something odd in what Bing was showing for some search results.
They set a trap for some impossible searches like mbzrxpgjys and hiybbprqag. Neither Bing nor Google had a result for those terms. Then Google created special results pages for these terms and started searching for them using Internet Explorer.
It turns out, IE is sending what you search for back to Microsoft and they are using it to come up with results at Bing. After 2 weeks, Bing was returning the same top result for those searches - even though there was no connection between those searches and the pages Google returned.
What's the old saying? "If two (search engines) both agree on everything, then one of them isn't necessary."
Now that we only have two search engines - since Bing is now powering Yahoo - I would have hoped they were at least trying to compete.
Bing needs a trip to the principal's office.And then we need to ask about that spying Microsoft/Bing is doing on what you're searching for.Lynn McColley does Search Engine Optimization, Internet Marketing and Small Business Web Site Design at McColley Marketing Media. Call him in Phoenix at 480-704-4286.
It seems that Bing has been copying search results from Google and using them to come up with their results.
Kinda like "those kids" did back in middle school.
The short take. Google discovered something odd in what Bing was showing for some search results.
They set a trap for some impossible searches like mbzrxpgjys and hiybbprqag. Neither Bing nor Google had a result for those terms. Then Google created special results pages for these terms and started searching for them using Internet Explorer.
It turns out, IE is sending what you search for back to Microsoft and they are using it to come up with results at Bing. After 2 weeks, Bing was returning the same top result for those searches - even though there was no connection between those searches and the pages Google returned.
What's the old saying? "If two (search engines) both agree on everything, then one of them isn't necessary."
Now that we only have two search engines - since Bing is now powering Yahoo - I would have hoped they were at least trying to compete.
Bing needs a trip to the principal's office.And then we need to ask about that spying Microsoft/Bing is doing on what you're searching for.Lynn McColley does Search Engine Optimization, Internet Marketing and Small Business Web Site Design at McColley Marketing Media. Call him in Phoenix at 480-704-4286.
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